Communication Workshop – Trans-COST Action – 03th - 04th November 2011, Munich, Germany
Workshop on Value Communication of Novel Agro-technologies
IBZ (Internationales Begegnungszentrum der Wissenschaften) Munich
Learning from the GM debate, it is plausible to argue that other novel biotechnological strategies are likely to be regarded as problematic risk technologies as well. If scientists only offer facts, but do not address the value laden structures of citizens´ perception as well, communication will fail. Therefore the aim of the workshop is to develop strategies for successful communication in the food sector. In order to reach this goal, we intend to invite specialists on the value-laden risk and benefit communication and provide space for the participants from the different Cost Actions to utilize the information for the development of communication strategies.
Co-organised by:
Action FA0806 “Plant virus control employing RNA-based vaccines: A novel non-transgenic strategy” (Voloudakis)
Action FA0804 “Molecular farming: plants as a production platform for high value proteins” (Oksman-Caldenty)
Action FP0905 “Biosafety of forest transgenic trees: improving the scientific basis for safe tree development and implementation of EU policy directives” (Vettori)
Action FA1006: “Plant metabolic engineering for high value Products” (Warzecha)
Contributes
Charts by Roger J Busch Consumer Behavior by Philipp Aerni Risk Understanding by J. Hampel Lost food by Guido Nicolosi Prevent from burning by Joachim Schiemann
Trust by Franck L.B.Meijboom
